Free PDF Marketing Analytics Strategic Models and Metrics

[Read.kmPz] Marketing Analytics Strategic Models and Metrics

[Read.kmPz] Marketing Analytics Strategic Models and Metrics

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Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes. Web Analytics 101: Definitions: Goals Metrics KPIs An understanding of these 7 standard web analytics definitions is the key to success: Objectives Goals Metrics Key Performance Indicators Targets Dimensions 18 Marketing Performance Metrics that Matter Integrated Marketing Metrics As marketing and sales work more closely together advanced metrics can track and measure the marketing performance that drives business Marketing Metrics & Analytics - Guildford 2011 Marketo Inc All rights reserved 7 Definitive Guide to Marketing Metrics and Analytics WHY NOW IS THE TIME FOR MARKETING METRICS The way that prospects Marketing Analytics - WordStream Understanding Marketing Analytics Marketing analytics is the practice of measuring managing and analyzing marketing performance to maximize its effectiveness and Marketing performance measurement - Wikipedia Marketing performance measurement (MPM) or marketing performance management is the systematic management of marketing resources and processes to achieve measurable What is marketing analytics? SAS Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives This is accomplished by 4 Marketing Analytics Tools That Are Shaping the Industry Few marketers would admit to having an excellent handle on their analytics But dont blame it on the marketer Often marketing efforts are by nature hard 6 Metrics to Track When You Measure Marketing Effectiveness For content marketers metrics provide deep insights into how our content is performing Track these 6 key metrics for measuring marketing effectiveness Marketing Mix Modeling Marketing Management Analytics As the leader in Marketing Mix Modeling Marketing Management Analytics (MMA) helps CFOs and CMOs understand and optimize their marketing investment ROI Adobe Analytics - New Relevant stakeholders always receive automated notifications and alerts immediately when data falls outside of defined thresholds for established business metrics and
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